04.20.12 - Advantage Positioning sponsors NAWBO meeting

We're proud to support the National Association of Women Business Owners May 2012 meeting.

02.10.12 - Considerations for International Search Engine Marketing

If your company wants to position itself overseas, there are some important issues to consider in regards to international search engine marketing.

Read our article on <International Search Engine Marketing here>

11.21.11 - PM's Tradeshow Branding

PM International Suppliers hired Advantage to procure and brand their tradeshow booth. Already managing PM's website and other branding efforts, we delivered an impressive booth that reflects PM's business in stainless steel.

04.20.10 - Linda Jezard attends seminar on International Web Marketing

Linda Jezard of Advantage Positioning attended the U.S. Department of Commerce International Trade Seminar, "Leveraging Your Website to Boost International Sales," in Clearwater on April 13, 2010.

04.10.10 - PM gets new brochure

Advantage has long assisted PM International Suppliers with their international marketing and branding. From several websites around the world, to search engine optimization, to printed marketing material, Advantage ensure PM maintains a solid, professional image.

Our latest project for PM was the design of their new, comprehensive brochure. The brochure consists of a main piece and inserts with products they represent.

Veiw the brochure in PDF here www.pmfirst.com

11.21.09 - We dig Platform Art

We are happy to show our support of art & culture in Lakeland with the development of Platform Art's website. With a young, exciting look, the website is Platform's main outreach to the community.

Visit the site at www.platformart.org

02.06.09 - PM gets a new look!

The people at PM International Suppliers, LLC are the most important asset to that company. When we redesigned their site, we wanted to bring the PM people into their already well established branding we have worked on for years. The resutls are a fun, personable and informative site.

Visit the site at www.pmfirst.com

12.03.08 - ArrMaz Library module

Over the years, ArrMaz has authored a collection of articles, whitepapers and other resourced. To bring people back to the site and to track downloads, we conceptualized and custom-programmed an online library module where customer sgn up for a library card that tracks cardholder information, user-access and document downloads.

Visit the library at www.arrmaz.com

11.12.08 - Florida Arms is born!

We are happy to announce the birth of a bouncing new Florida company; Florida Arms. With 15,000 sqft manufacturing in Deerfield Beach, Florida Arms produces high quality gun parts. We designed their logo, business cards and their ecommerce website with extensive custom programming to meet government regulations on shipping of firmarms.

Visit the site at www.floridaarms.com

03.15.06 - Advantage delivers Web Marketing course.

Linda Jezard of Advantage Positioning delivered a 3-hour Web Marketing class to the students attending the Lakeland Chamber of Commerce's new initiative; Entrepreneurial Academy.

The goal of the Academy - a ten week evening school - is to provide fundamental business expertise to entrepreneurs to better enable their business start-up, growth and prosperity.

The class addressed the need for professional websites from the start of a business venture, how to go about getting one, and how to market it. Linda provided real life samples and prices so entrepreneurs can budget and make sound business decisions.

Said Kathleen Munson, the President of the Lakeland Chamber of Commerce:

"I wanted to thank you personally for the outstanding presentation you gave to our class last night. The class surveys were all excellent, and feedback afterward was overwhelmingly positive. Your presentation skills, knowledge, humor and candor all made for a valuable and enjoyable session."

01.10.06 - Olivera Construction Inc uses custom-program from Advantage

The building of new homes continues to boom here in Florida. Olivera Construction Inc - winner of the 2005 Parade of Homes Luxury Home award - builds many luxury homes simultaneously and needed a tool to bring together their home-owners, the designers and their contractors to avoid costly errors due to miscommunications about paint color selections, tiles, roofs and more.

Advantage worked closely with Olivera Construction creating a web-based application where homes are set up and configured with number of rooms, types of rooms, types of amenities etc. Then, all valid design selections for each were set-up so the designer can sit with the home owner and via secure VPN access, go through the various selections, save them to the home database in realtime and give immediate selection details to the home builders and their contractors. Security issues were programmed so that once a home design in a specific area was decided upon, the file is locked so the contractors can be sure the items selected are firm.

An administration tool was programmed so Olivera Construction can add users and set their security levels, add room and design types themselves without further programming costs. This greatly increases Olivera Construction's level of satisfaction with the tool, and of course, greatly decreases future maintenance and development costs from a programming angle.

The product was successfully launched in the new year after a month's BETA testing, and has relieved Olivera of much duplication work and the chances of costly errors.

12.09.05 - Advantage continues work with Platform Florida

We're pleased to work with <Platform Florida> a non-profit Florida-based organization.

Platform Florida arranges art-parties in a community-conscious collaboration between artisans and art lovers to showcase new and exciting talent in art, film, fashion & sound.

Advantage hosts Platform Florida's site for free plus creates and distributes email event newsletters as our contribution to promote artists and their work.

We encourage you to visit to the <site> - you will be astounded by the event and the quality of work these artists deliver!

11.09.05 - Our education never ends!

Advantage constantly trains itself in the latest optimization news and technologies. The latest class was provided by Jupiter Research - world leading provider of Internet technologies research - studying branding trends through paid search. With the ever-changing playing field, constant training is vital to align Advantage's offerings with what is happening in the industry.

09.19.05 - We deliver extranet program for Hillsboro County

Commissioned by a 3rd party, Advantage created an extranet for Hillsboro County's Asbestos Management Program. The application allows the client - via a secure website - to manage their project needs in regards to asbestos, lead-based paint, and other environmental aspects at their various locations.

09.02.05 - We deliver SEO program to the NAWBO Lakeland chapter

Understanding Search Engine Optimization is vital to business owners. Linda Czelusniak presented a program to the Lakeland Chapter of National Association of Women Business Owners on understanding SEO and online marketing.

Attending the presentation were 50 women entrepreneurs. Chapter President Barb Erickson said after the event:

"You did a fantastic job at our NAWBO Lakeland Metro Chapter general meeting on September 1, 2005. The information you provided on search engines was outstanding. Everyone took many notes and were captivated by you and your presentation. Thank you once again for taking the time to share your expertise with our members."

Search engine marketing levels the playing ground for small businesses and we were very happy to help women business owners understand the business opportunities open to them online.

08.30.05 - Linda Czelusniak on SBTV

While attending an Orlando business conferencing, Linda Czelusniak was interviewed about SEO by SBTV.com which is a web portal for the small business market.

08.16.05 - Linda Czelusniak is speaker at State Farm Insurance; one of the world's largest financial institutions.

Linda was asked to speak to the professional women at State Farm's Central Operations Center outside of Winter Haven, Florida. Participating on an all-women panel, Linda shared her career history and spoke about leadership qualities she has gained through her 25 years entrepreneurship.

When asked how she predicted the boom of search engine marketing several years ago, Linda replied that a solid history in the industry helps her predict what will take off and what will not.

08.01.05 - We deliver 2nd phase of Training Material to Rotech Healthcare, Inc.

Rotech is a national leader in home medical equipment with more the 4,500 employees who all need training.

Advantage developed fully branded templates for Rotech's training division to self-publish training manuals, CD's and diplomas. Read more about our flexible solution for Rotech's training needs <here>