ANNUAL
INDUSTRY REVENUES GROW NEARLY 21% AS YEAR TOTALS NEARLY
$7.3 BILLION
The Interactive Advertising Bureau
(IAB) and PriceWaterhouseCoopers (PwC) released
the final figures for 2003 US Internet Ad Revenues
yesterday.
According to the report, overall industry
revenues rose nearly twenty-one percent, ending
2003 at just under $7.3 billion.
This is the first year-over-year increase
since 2000.
A copy of the full report is available
for download at <here>.
This year’s report contains
breakouts detailing the performance of particular
industry categories. These include:
Ad Formats –
As has been noted, the exceptional growth of keyword
search, along with the general evolution of the
medium, has had a major effect on the types of formats
being used by marketers. Keyowrd Search more than
doubled last year, while Banner Ads and Sponsorships
had the largest drops.
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