Pay for Placement
Targeting
We manage and optimize all aspects
of Pay for Placement (aka per-per-click) campaigns on
more than 40 search engines such as Google, Yahoo!,
MSN, and Findwhat. By owning and optimizing the process,
we deliver both increased order volume and efficient
customer acquisition to our clients.
We also manage shopping cart feeds to
Froogle (Google's Shopping site) and Yahoo! Shopping,
and other such vehicles.
Campaign
Setup
- We develop keywords and budgets.
- We develop effective and optimized
ad text
- We make recommendations on and can
develop optimized landing pages
- We set up accounts with the search
engines, and configure the campaigns
Maintenance
- We mantain the campaign; tweak bids,
ad text etc.
- We communicate with the search engines
as needs be
Reporting
- We report to you on the number of clicks,
status of bidding, and our optimization of the ad
campaign.
Maintenance
Daily, weekly or monthly attendance to
all the above steps as per your needs.
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