You
can choose to get your copy
written professionally, but
if you are doing it yourself,
keep it personal and easy to
read.
According to Sparky's
Lists Tips, the words YOU
and YOUR
are 2 of the 10 most effective
words in marketing.
First and foremost, make sure you have an attractive
site with easy and intuitive navigation.
Keep the tone of your site in tune
with your business' image.
No broken links and no "under-construction"
pages. If you site or a page isn't ready - DON'T put
it on the web!!!
Content, content, content! Visitors
are looking for valuable content. Consider hiring
us to identify ideas and content that your clients
would appreciate. And the content must be easy to
read and well-written (check your spelling!).
Make sure every publication - be it
letterhead or an ad in the newspaper - has your website
address prominently placed on it.
Publish your web-address in the Yellow
Pages and Chamber directories.
Any marketing item should also have
your URL on it...
Give visitors a reason to return by
keeping content up-to-date.
Consider offering online specials -
but make sure they are specials!
An email newsletter
is one of the most effective marketing tools available;
a way of reminding people of your existence plus a
great "bragging" platform.
