What's are META tags?
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If
other sites think your site is good
enough to link to, your site must
have valuable content, right?
That's how a
growing number of Search Engines
see it, too. The engines can count
how many external links are leading
to your site and the more they tally,
the higher ranking you can get.
Well, it's a little bit more complicated
than that, but asking other sites
with related content to link to
you may help your ratings.
BUT! Beware
of "link farms" created
to trade links to boost rankings.
These are looked upon as spam and
many just want your email address
to spam you!
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Although many think Meta Tags are some
kind of mysterious voodoo that will magically bring
millions and millions of consumers flocking to a website,
meta tags are quickly becoming of less importance to
ranking. As search engine robots and their algorithms
become more sophisticated and complex, simple meta data
no longer has the weight it used to have.
Meta tags are the most elementary component
of data; it's simply a place to put information - data
that describes other data. Meta tags are the HTML tags
you place in your website's head section, which does
not appear on your site, but feeds information such
as page titles or keywords to search engines and other
automated services.
Unethical website designers learned that
they could abuse meta tags to achieve higher rankings.
They could repeat keywords over and over, or include
popular keywords that had nothing to do with the sites
content just to obtain "hits". It is no wonder
that search engines needed to respond to this behavior
be developing more intelligent search programs that
would look beyond the meta to the actual content of
the website.
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