SEO and Website Design
It’s what we do – all day long…
Search engine optimization and marketing are fundamental components of any online business plan. We deliver performance-driven services and technology to clients who demand accountability, efficiency and predictability from their online marketing campaigns.
SEO improves website rankings in response to search queries. SEM increases a website’s visibility via offsite internet activities such as Social Media, Pay-Per-Click advertising, directory inclusion, and more. Combined, the goal is to capture and tie together the relationships between information searchers, businesses, and search engines.
Because search engine optimization is vital to the success of a website, SEO considerations should be built into the very core of the site.
While we very often optimize already-built sites, we are just as often hired to design and program websites from scratch.
With the client’s branding, target market, goals and budget always in mind, we design attractive websites that are attractive as well as functional. We integrate shopping carts, build customer- and employee portals, and other elements that make websites more than just a fancy brochure.
From small jobs to entire applications, we do it all!
Most website designers are limited in their expertise to strictly, well, website design. They lack the expertise to blueprint, build and integrate database modules and other high level coding functions. We bring an additional skill dimension to the table; database programming.
You may not realize it, but nowadays the database approach rules the internet as the preferred way to store, manage and retrieve data, both externally on the web & internally on private corporate information systems.
Our Internet Marketing Services Include:
- Internet Marketing – As a leading Lakeland internet marketing services company, Advantage offers a comprehensive and interactive solution for website design, search engine optimization (SEO), pay-per-click (PPC), local SEO optimization, online portals, e-commerce, and more.
- Search Engine Optimization – SEO – Search engines remains the No. 1 way people find products and services online. When they search the web, do they find you or your competitors? Nowadays, SEO is the cornerstone for online marketing and no website should be without it!
- Search Engine Marketing – SEM – Search Engine Marketing includes social media, banner ads on 3rd party sites, listing in market/industry directories and more. SEM supports and completes your SEO investment.
- Local Search Engine Optimization – Most online searches are for local businesses and services. Proper optimization of your local search listings is inexpensive and effective, allowing small businesses to gain a powerful internet presence exactly where most online search happens; locally!
- Pay-Per-Click – PPC – PPC campaigns allow you to target demographics and you only pay when they click on your ad. These customers are looking for exactly what you are advertising and result in higher conversions than regular SEO visitors.
- Web Design – From informational sites to e-commerce, from multilingual to extensive, to we do it all! Our website designs are always branded perfectly, with solid coding and comprehensible content and navigation geared to their market.
- Responsive & Mobile Web Design – We also provide mobile and responsive sites that display well on today’s plethora of devices used to browse the internet, thus increasing customer satisfaction and conversion rates.
- Custom Programming – From a simple function on your website to a complete corporate intranet, we do it all! And we believe any custom programming investment needs to pay for itself whether it’s in sales generation, increased efficiency or added capabilities.