Why Content is King

Compelling reasons why and tips on developing your website content. Good, informative website content can make the sale for you! When Google says that useful content is the Number One thing you can do to help your website rank, and users want good content, why wouldn’t you give it to them?

The Psychology of Colors in Marketing

Market researchers love to talk colors and how they affect consumers. While the affects may differ with different cultures, in North America, research has found the following:

Building an Online Community with Sticky Features

Developing a sense of community among your website visitors is the best way to get repeat visits….and sales. Appealing to the deepest needs – to belong – we can implement many features on our websites that build on those needs and will keep customers coming back for more.