Local Maps SEO Optimization

Google_Maps_logoGet on the Map

SEO is no longer just for the big dogs.  Every local business needs a local SEO strategy.   Most online searches are precisely for local services and products, and recognizing this, Google, Yahoo and Bing have special sections of their indexes dedicated to Local Maps and the businesses in the area.

How Search Engine Local Maps works

Now, if your address is located on your website, the search engines find them.  Their spider programs will place your business in what they think is the relevant business category by indexing the content on your website.  So, chances are, your business may already be listed in their Local Maps.  Business owners can edit and expand on the information the search engines have gleaned off their websites.

Taking it to the next level with Local SEO

While you may already have a listing, this is just the beginning for local search optimization. We help you differentiate your business from the other local Lakeland entities by addressing 5 areas:

  • The Local Listing itself.  By truly comprehending your business and services, we make sure all information is correct and complete.  We claim and build out the profiles on Google, Yahoo and Bing.  We ensure the correct categories and geographic extensions are implemented.  We analyze, identify and verify local target keywords.
  • Your website SEO.  We analyze your website for the important local SEO factors. We make recommendations for, and if requested implement, local SEO features such as establishing NAP into your website.  We structure and coordinate keyword phrases targeting between your Local Map listing and your website.
  • Images & Videos: By using content from your website, we create videos and photographic presentations for your local listing, optimizing these and ensuring they appear on Google+ Local, YouTube, and other search engine marketing avenues.
  • Local Directories & Citations.  Inclusion in local directories and portals can be a cheap marketing spend that provides solid ROI.  We identify well trusted local online hubs that enhance your online presence in your community.  We also ensure consistently for NAPS.
  • Reviews: Online reviews have become a major factor in Local Search that can help your business rank higher in local search maps results, as well as attract customers.  We help you facilitate and market online reviews.

Let us help with your Lakeland Local Search listing optimization so your business can benefit from this excellent yet simple marketing opportunity.